Menu Close
NBC beat ESPN and CBS to £2billion Premier League TV rights deal with contract signed until 2028

In the United States, both NBC Universal and the Premier League, have signed a deal that would officially license NBC a broadcast deal for the next six years.

The deal will see NBC Sports retain the Premier League’s exclusive broadcast partner in the United States until the end of the 2027-2028 season. This means the broadcasting company will be able to cover all 380 matches per season. The agreement also includes the exclusivity of the Spanish language.

Let’s take a closer look at this ground-breaking triumph of NBC if you even consider it one. All the latest Singapore news and more are here.

What you need to know

The Premier League’s television arrangement with the American network NBC has been reaffirmed in a new six-year deal worth £2 billion. That’s nearly double what the firm has been covering the Premier League in the US since 2013 and also paid for its existing deal in 2016.

According to a Straits Times article, the new arrangement, estimated to be worth $2.7 billion or £2 billion, will help compensate Premier League clubs for the £2 billion they have lost since the outbreak began.

The Premier League will funnel £1.6 billion down the football pyramid over the next three years, after announcing £25 million in COVID impact funding to clubs in Leagues One and Two, as well as the National League, on Thursday.

The hit football league has completed its international broadcast sales processes in Africa, the Middle East, and Europe, but there are still deals to be finalized in the remainder of the Asia Pacific regions and the Americas. This also suggests that higher revenue would mean higher solidarity payments to EFL clubs.

Many Singapore news outlets say that the deal with NBC lasts until 2028 and covers all 380 matches in a season. This season’s matches hit an average of 609,000 spectators, which is the highest figure since 2015-2016 and up 14 percent from the previous year.

In the second round of bidding, NBC faced stiff opposition from CBS and ESPN, who made a joint offer. During the second round, Fox, from which NBC first acquired the rights, did not submit an individual proposal.

It’s not a complete smooth-sailing journey

During the coronavirus pandemic, there were concerns that English football’s popularity in the United States would have been eroded.

However, as AsiaOne Singapore has strongly pointed out, Premier League clubs would benefit greatly from the agreement, which also includes exclusive rights to Spanish-language coverage of the league.

The deal is significant for football as a whole, suggesting that the sport is breaking through in a market historically controlled by all major sports in the United States such as basketball, American football, and baseball.

Premier League teams lost nearly £2 billion in broadcast and matchday revenue as a result of the COVID outbreak over the course of two disrupted seasons, so the new US deal will be a substantial economic gain.

When it came time to renew the UK Premier League TV rights in May of this year, BT, Amazon, and Sky decided to roll over their existing £5 billion deal, ensuring no monetary advancement over the original SG news agreement.

NBC has sealed the deal

If you’re a bit behind on all the news in Singapore, after a series of purchases in recent months, the Premier League rights acquisition is the latest football contract obtained by an American broadcaster.

ESPN paid $1.4 billion or £1.04 billion in May for the rights to broadcast Spanish LaLiga matches, while CBS has the rights to broadcast the FA Women’s Super League, the Serie A, and the UEFA Champions League.

For the 2020-2021 season on NBC, Premier League games hit an all-time average of 879,000 spectators per game, up 2 percent from the previous season, with a substantial boost by Manchester City’s 4-1 triumph against Liverpool last February bringing over 1 million people. The viewership figures appear to be constantly improving, too.

The announcement came on the same day that the Premier League offered £20 million in funding for clubs in League One and League Two to help them recover financially from the COVID-19 outbreak.

In December of last year, Premier League executives agreed to a £250 million rescue package with their Football League counterparts, giving League One and League Two clubs instant access to £30 million in funds.