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For the second time in a week, the maximum video duration on TikTok has been increased to 10 minutes. This modification has been in development for several months and will be implemented internationally during the coming weeks.

TikTok movies were initially set at 15 seconds in length when the service launched. The capped video length was raised to a maximum limit of 60 seconds and then tripled to 3 minutes in July of last year. Let’s get into this piece of the latest Singapore news. For tech feeds and more, you know where to find them.

Dialing it up

If you missed out on the recent Singapore news, a three-minute movie was recently added to the TikTok platform in July, however, this latest version will be made available to everyone across the world, making it the biggest ramp-up to date. It has increased the maximum duration of videos that can be uploaded to the site by more than three times, to 10 minutes.

To keep up with the aggressive expansion of TikTok-type short-form video features by competitors like YouTube, Facebook, and Instagram (owned by Chinese internet company ByteDance), TikTok is allowing creators to make longer-form videos on its platform.

In July 2021, TikTok boosted the maximum video length from three minutes to ten minutes. Now, less than a year later, it will allow users to upload files up to ten minutes long (an increase from the previous 60 seconds limit).

The popularity of TikTok

Because TikTok gives a dynamic feed of engaging, bite-size short films of less than a minute, algorithmically suited to the user’s interests, it has become hugely popular. Even plenty of outlets for media and news in Singapore have TikTok accounts as well.

Exactly why so many TikTokers would use the longer-form videos isn’t known yet, but the shift demonstrates that the firm is keen on making it easier for users to stay on the platform for longer.

With YouTube Shorts, which premiered in September 2020 and has since gained traction with producers and viewers alike, TikTok is well-positioned to further intrude on YouTube’s primary territory.

Twitter analyst Matt Navarra first learned of TikTok’s new 10-minute limit when the app’s message stated that the platform is already “creeping in” to YouTube territory.

Why do this

Even while TikTok’s meteoric rise was built on a steady flow of short snippets of videos intended to attract users’ attention, relatively lengthier clips have long been the focus for the platform as well.

They’ve always been looking for innovative ways to add value to their community and expand the TikTok experience, a business spokesperson said in an SG news interview. To better serve its online producers and community, YouTube last year began offering lengthier films.

They’re looking forward to rolling out the option to publish videos of up to 10 minutes, something they believe will open up even more creative avenues for our global community of content creators.

People are more likely to stay on a platform with longer-form content since it’s easier to monetize. Of course, this won’t be possible without first figuring out exactly where and how to display these films on the site.

A standalone home page for long-form information is being considered because the vertical feed with the shorter content that users are used to skimming through quickly isn’t exactly a built fit for it.

Final thoughts

TikTok can compete effectively with YouTube (which has a preference for longer content) and attract an older audience by making its videos longer, thus increasing the amount of time spent on the app. This can be beneficial for users who tune in on the latest news in Singapore through TikTok going forward.

A shift away from shorter pieces of content may also be detrimental to the company. Things like the ability to collect as much information on the viewing habits of its viewers simply can’t be done, something that is necessary for it to tailor the techniques it utilizes to draw in new users.

It’s really challenging to get the length of the content just right. Its competitors, pushed on by its own success, have taken the opposite approach.

Shorts, Reels, and Spotlight are all short-form video formats available on YouTube, Facebook/Instagram, and Snapchat, respectively. All of these businesses are working diligently to perfect their formula.